Språkrådet, the Swedish Language Council, issues a list of new words every year that officially enter the Swedish language. Some of them make sense, some are just silly, but most are related to pop culture.
When I was reading the list over the weekend, my husband and I were laughing over the word ogooglebar. It means, to be “ungoogleable.” And then we thought, I wonder if Google knows about it…
Yea, well, Google did send Språkrådet nasty grams to change the definition of the word and let everyone know that “google” is protected under copyright. And that copyright extends to languages. God forbid we use a copyright word in the dictionary!
Ann Cederberg, CEO of Språkrådet wrote, “Google har nämligen glömt en sak: språkutvecklingen bryr sig inte om varumärkesskydd.” Meaning, “Google has forgotten one thing: language development does not care about copyright.
It is too bad, ogooglebar is a great word. I am sure most Swedes won’t care and will probably go out of their way to use the word as often as possible just to annoy Google.
For now, stay tuned for the new Swedish words of 2012.