When I write for Lost in Stockholm, I have tons of ideas in my head that eventually gets vaporized by my lack of effectively putting these thoughts into sentences. Just now, I was thinking ‘well, what the hell do I write about? Do people care about my daily bits or do they want to hear about polar bears?’ I gots no clue.
But, I wonder about lots of things in Sweden and outside that have Swedish names. Like Nordstrom, or Swedish fish, or even the Swedish bikini team. I decided to head online (which is anyway where I reside 70% of the time) to research funny things that are called ’swedish.’
Swedish Fish – Yea, those little red plastic tasting fishies that come in a yellow bag. You find them at the counters in Walgreens, CVS, and little convenience stores across America. Swedish fish was founded in 1958 by the Swedish candy company Maleco and then distributed by the Cadbury company. The real swedish version of them are called pastellfiskar (pastel fish) and are less sweet, more fruit flavored, and have Malaco (instead of Swedish) stamped on them.
Swedish Massage – By far the most intriguing of all because Swedes have no idea what this kind of massage. In Sweden, you just call it classic massage. It’s named after Per Henrik Ling, a medical gymnastic doctor of the 19th century, who created five basic, long strokes to massage the body. Indeed, the Swedish massage has something to do with Sweden.
Swedish Bikini Team – Well, to burst your bubble, they are not swedish at all, but American girls who posed for Milwaukee Brew ads in the early 1990s. However, you can find Swedish girls in bikinis, just in Sweden.
Stockholm Syndrome – A psychological response when some hostages/kidnapes feel association and emotional connection with their predator. Stockholm Syndrome got the name from the 1973 bank robbery where the hostages eventually protected their captors. Yes, extremely bizarre but a serious problem in hostage situations.
Swedish Meatballs – Okay we do not eat meatballs everyday. At least I don’t, for fear of turning into a round meatball myself. Back in the day, meatballs were a luxury item (how many people could afford meat in the 1800s) that was lavished by the upper classes. Today, you can buy flash frozen meatballs (they taste terrible!) with sugar laden ligonberry jam and call it Swedish meatballs. Oh the irony! Since Christmas is around the corner, I’ll post some popular swedish recipes here.
Thanks to ‘what the what’ about this one:
The Swedish Chef – A classic Swedish icon part of the Muppet Show, he arrived in the 1970s on the scene as the chef. Speaking gibberish, the awesome Bork Bork Bork!, his chefspeak is part of hacker language today. No one really knows if The Swedish Chef is based on a real person, but it could Julia Child or Friedman Paul Erhardt. Whatever it is this insanely silly chef knows how to botch up just about any dish out there. Like chocolate mousse made with a moose. OR frog soup, where he tried to stick Kermit the frog into the soup bowl. If you don’t know The Swedish Chef, then you better start watching now.
and finally…
Nordstrom – That awesome department store is in fact a Swedish owned company. Nordstrom started in 1901 by Johan Nordstrom. It was a shoe store called Wallin and Nordstrom. And go figure, today it’s a multi billion dollar luxury department store in the United States. The Swedes are everywhere!
There are some of my random thoughts of the day. =)


