I have no idea why Stockholm men wear a ton of hair gel. The average Stockholm male uses 9 containers of gel and the average cost per bottle is 230SEK. That’s a lot of gel, enough to electrify an entire heard of horse I bet.
Please men, I beg you to stop the madness. This slicked back, supergel’ed hair is just not cool. Remember the group on Facebook relating to Crocks, “you look so fucking stupid with those shoes on”? This is the same thing. In Swedish we call it “stekare” and I define it as those skinny guys with long slicked hair, Armani eyewear, and virtual ipods playing GLAMOROUS in their ears. And they bounce when they walk down the street.
Still need a visual image? Here are a few:
Amazing self portrait of a Swede’s reflection
From Steelth via Flickr
Don’t they just look full of themselves
From medvinen via Flickr
Swedish men out there, take heed, take notice, please do not overdo yourself like a peacock. You might think you’re cool in Stureplan with those awesome sunglasses and the ability to buy a drink at Sturehof, but frankly it’s just stupid looking. I love well dressed men, but I hate cocky looking men.